Statement taken from marketing-interactive.com
- GSC confident of maintaining RM200 million in sales
- 11% of sales achieved through credit card payment
- Forms alliance with EON Bank Group to launch GSC-EON Bank Visa credit card
- A&P in print, online, OOH and on-ground activities
Leveraging on the 11% of the total which paid in credit card, GSC formed a partnership with EON Bank Group to launch the GSC-EON Bank Visa credit card, recently.
"There is a lot of potential and growth opportunity for the newly-launched card," Koh Mei Lee, CEO, GSC was quoted as saying.
She added that the subsidiary of diversified Malaysian based group PPB Group was further confident of achieving target with incoming summer blockbusters.
Michael Lor, head of consumer banking, EON Bank Group said the credit card synergises the brand strengths of EON Bank, GSC and Visa.
"It is more than just a credit card. It is a lifestyle card that offers immense value to customers with double the advantage over generic credit cards," Lor said, explaining the privileges and benefits the card would offer.
In a joint effort between the bank and the cinema operator, advertisements will cover print - newspapers and magazines across all languages.
The ads will not make frequent appearances but will last till about July. Interactive ads will also be found on respective home websites as well as The Star's news website.
OOH will also encompass billboards and bus-wraps, mostly in the Klang Valley from June.
On-ground activities and other marketing programmes will also roll out.
Koh also revealed plans that GSC was planning to expand its current facilities with some 24 multiplex screens at four locations, involving RM30 million.
GSC currently runs 161 screens in 23 locations throughout the country.